cooking holiday or cooking vacation
. . . take a culinary or cooking tour to delight the senses
 
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   Cooking Holidays - Bread baking and making courses  
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ADVERTISING TO PROMOTE A COOKING HOLIDAY OR VACATION

More people than ever are using the Internet to do research for their vacations. One area that benefits more than most from promoting itself on the Internet is cooking vacations. Because of the number of participants for each cooking vacation being low, it is not cost effective to use the traditional media for extensive promotion and advertising. The Internet can provide the ideal medium for putting across your message to far more people in relation to your actual spend.

Consider the following:

  • The average number of people on a cooking vacation is ten.
  • Because of the small scale of each vacation the operational costs have to be shared between just a few people, making this a more expensive vacation than a lot of people expect.
  • It is therefore essential to keep costs to a minimum.
  • Adding big advertising costs to such small numbers would make them unaffordable.
  • This leaves the organiser with a quandary - how to promote a cooking vacation at little or no cost.

Can you afford not to promote your cooking vacations and increase your bookings?

WHY IS IT SO DIFFICULT TO PROMOTE AND SELL COOKING VACATIONS?
Ways to sell a vacation
Traditional
Vacations
Cooking
Vacations
Negatives for
cooking vacations
Positives for
cooking vacations
Glossy Brochure
Yes
No
  • Insufficient number of places
  • Too expensive
  • Out of date too soon
  • Too many variations to vacations
  • None
TV advertising
Yes
No
  • Insufficient number of places
  • Too expensive
  • None
Magazine Advertising
Yes
No
  • Insufficient number of places
  • Too expensive
  • None
Newspaper Advertising
Yes
No
  • Insufficient number of places
  • Too expensive
  • None
Leaflet distribution
Yes
No
  • Insufficient number of places
  • Too expensive
  • None
Mailshot
Yes
No
  • Insufficient number of places
  • Too expensive
  • None
Travel Agents
Yes
No
  • Insufficient number of places
  • Paying commission means reducing profit
  • Paying commission means over-pricing the vacation
  • None
Internet
Yes
Yes
  • Getting found amongst 56.1 million web sites
  • Low cost
  • Not date sensitive
  • Copy can be changed at no cost
  • Potential to reach anyone interested in such vacations
  • The internet has already become the accepted place for the consumer to look for a cooking vacation
 
 
 
 
If you have any questions about cooking holidays send us an email <click here>
 
 
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